The popular trends for swimwear in 2023 will focus on three key areas. Firstly, long-sleeved swimsuits are becoming increasingly popular among consumers. The strong summer sun can cause skin damage such as sunburn or rashes if exposed for prolonged periods, so to protect their skin, consumers are favoring long-sleeved swimsuits that can block direct sunlight.

Secondly, the market demand for innovative smart swimsuits that can protect consumers from harmful UV rays is increasing. Consumers are highly concerned about their skin health and are looking for new ways to stay protected.

Lastly, comfortable fabrics are an important factor affecting consumer purchase decisions. The conservative full-body swimsuit, known as “modest swimwear,” which is popular in the UK and US markets, presents an opportunity for the fashion industry to break boundaries. Sustainability is a hot topic in the fashion industry, and swimwear is no exception. activewear are designed to withstand exposure to sunlight, chlorine, and saltwater, making them longer lasting and contributing to the industry’s sustainability efforts.

As sporty styles continue to flourish in the clothing market, the swimwear market is also growing. Consumers are increasingly seeking functional and comfortable swimwear. Designers will continue to innovate and produce more intelligent, fashionable, and environmentally friendly swimwear products to meet the growing demands of consumers.